CNET – The Surprising Science of Blue Jeans

CNET picked up John Dueber’s indigo research for a piece in the Sci-Tech section as a follow up to the American Chemical Society’s (ACS) “Reactions” YouTube series video on how jeans become blue.

Writer Michael Franco‘s piece gives a bigger picture of indigo’s story by connecting its Gold Rush past and its eco-friendly future.  Check out the ACS video below and read the full CNET story The Surprising Science of Blue Jeans.